Privacy Policy

Last updated: April 6, 2026

This Privacy Policy describes how FLOR (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from https://www.thisisflor.com (the “Site”).

1. DATA CONTROLLER

The data controller responsible for your personal data is:

FLOR

Contact email: hello@thisisflor.com

2. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser type
  • IP address
  • Time zone
  • Cookies installed on your device

As you browse the Site, we also collect information about:

  • Individual web pages or products you view
  • Websites or search terms that referred you to the Site
  • How you interact with the Site

This is referred to as “Device Information.”

2.1 Cookies and Tracking Technologies

We use the following technologies:

  • Cookies – data files placed on your device, often including an anonymous unique identifier.
  • Log files – track actions on the Site such as IP address, browser type, ISP, referring/exit pages, and timestamps.
  • Web beacons, tags, and pixels – used to understand browsing behavior.

You can learn more about cookies at: http://www.allaboutcookies.org

2.2 Order Information

When you make or attempt to make a purchase, we collect:

  • Name
  • Billing and shipping address
  • Payment information (including credit card details, PayPal address)
  • Email address
  • Phone number

This is referred to as “Order Information.”

2.3 Personal Data Definition

In this Policy, “Personal Data” refers to both:

  • Device Information
  • Order Information

3. HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Fulfill orders (payment processing, shipping, invoices, confirmations)
  • Communicate with you
  • Screen for fraud or risk
  • Provide marketing or product information (if you have opted in)

We use Device Information to:

  • Detect and prevent fraud (especially IP address monitoring)
  • Improve and optimize the Site
  • Analyze customer behavior and marketing performance
  • Support advertising and retargeting campaigns

4. LEGAL BASIS FOR PROCESSING (EU GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

  • Contract – to fulfill orders placed on the Site
  • Legitimate interests – fraud prevention, analytics, site improvement
  • Consent – for marketing communications and cookies (where required by law)
  • Legal obligation – compliance with applicable laws and regulations

5. SHARING YOUR PERSONAL INFORMATION

We share your Personal Data with trusted third parties to operate our business, including:

Service Providers

You may opt out of Google Analytics here:https://tools.google.com/dlpage/gaoptout

Legal Compliance & Protection

We may disclose your information if required to:

  • Comply with legal obligations
  • Respond to lawful requests (subpoenas, warrants, etc.)
  • Protect our rights, property, or safety

Advertising & Marketing

We may use your data for targeted advertising.

You can opt out here:

6. DO NOT TRACK

We do not change our data collection practices when we detect a “Do Not Track” signal from your browser.

7. YOUR RIGHTS (EUROPEAN RESIDENTS)

If you are located in the EEA, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability

To exercise these rights, contact us at:

hello@thisisflor.com

8. DATA RETENTION

We retain Order Information for our records unless and until you request deletion, unless we are legally required to retain it for longer.

9. INTERNATIONAL TRANSFERS

Your information may be transferred outside of Europe, including to Canada and the United States, where our service providers operate.

10. COOKIES

We use cookies to:

  • Enable core site functionality
  • Analyze traffic and performance
  • Support advertising and retargeting

You may disable cookies in your browser settings, though some features may not function properly.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

The updated version will always be posted on this page with a revised “Last updated” date.

12. CONTACT US

For questions, complaints, or requests regarding this Privacy Policy, contact us at:

FLOR

Email: hello@thisisflor.com

Website: https://www.thisisflor.com